# Brand guide — Piggy Smash! Get Paid!

Everything here is also in the downloadable kit. If something you need isn't,
ask: grt.feedback@pm.me

## The name

**Piggy Smash! Get Paid!** — both words of both halves, both exclamation marks.

- On second reference, **Piggy Smash** alone is fine.
- Set the full title in italics in body copy, per your house style.
- **Not** "Get Paid! Piggy Smash". That ordering appears in older material and
  in the app's own home-screen label (which is shortened to "Get Paid!" purely
  because iOS truncates anything longer). The stores list *Piggy Smash! Get
  Paid!* and that is the name.
- The developer is **Pour Investments LLC**.

## Logo and icon

The kit ships the wordmark on transparent, on cream, and on dark, plus the app
icon at 1024 / 512 / 256 px.

The wordmark is the game's own masthead — **PIGGY SMASH** in berry over a gold
ribbon reading **GET PAID!** — the same lockup that hangs on the wall of the
main menu. Two lines, that order, always.

**Do**
- Leave clear space around the wordmark of at least the height of the "G".
- Use the transparent wordmark over calm areas of a screenshot.
- Use the cream version anywhere the background is busy.
- Scale proportionally.

**Don't**
- Recolour, outline, add a drop shadow to, or gradient-fill the wordmark.
- Stretch, squash, rotate past a few degrees, or arc it.
- Rebuild it in a different typeface.
- Put the app icon in a device frame and call it the logo.

## Colours

Straight from the game's design system.

| Token | Hex | Where it's used |
|---|---|---|
| Ink | `#4A3329` | Every outline and nearly all text |
| Cream | `#FFF5E3` | Page and wall background |
| Paper | `#FFFCF2` | Cards, panels |
| Berry | `#E05C78` | Primary action, the wordmark's top line |
| Gold | `#FFCC47` | Coins, the wordmark's ribbon |
| Gold dark | `#B8851A` | Coin shading |
| Mint | `#87D4A1` | Confirmations, paid states |
| Mint dark | `#388C5C` | Mint text |
| Blush | `#FFBFCC` | The piggies |
| Wood | `#C78C4F` | The table |
| Wood dark | `#7A4F29` | Table edge, shadows |
| Sky | `#73C2D4` | Window, accents |
| Alert | `#DB473D` | Overdue, the Collector |

## Type

No custom font ships with the game. iOS uses SF Rounded, Android a rounded
variable face, and anything drawn outside the app — store panels, video
captions, the wordmark — is set in **Baloo 2**, which is licensed under the SIL
Open Font License. Chunky, rounded, heavy weights throughout.

## The look

Hand-cut paper. Nothing is a perfect rounded rectangle: panels are wobbly
cut-outs with thick ink edges, buttons squash when pressed, chips have die-cut
sticker edges, and things are taped down at the corners. The wobble is
deterministic, so shapes never shimmer between frames.

## Tone

Cozy, hand-drawn, funny, relatable, optimistic. The joke is that rent is the
final boss.

Never: crypto, casino or gambling language, financial advice, or any suggestion
that players earn real money. The money is in the game and stays there.

## Screenshots

Use them uncropped where you can — captions are part of the composition. If you
need a clean frame with no caption, ask and we'll send one.
