# Press kit — Piggy Smash! Get Paid!

Everything a writer needs to cover the game. Use any of it without asking.

| | |
|---|---|
| **Online** | https://piggiesmash.com/press.html |
| **Contact** | grt.feedback@pm.me |
| **Developer** | Pour Investments LLC |

## What's here

| File | What it's for |
|---|---|
| [FACT_SHEET.md](FACT_SHEET.md) | Platforms, price, dates, feature list, content counts |
| [DESCRIPTION.md](DESCRIPTION.md) | Copy blocks at 12 / 25 / 50 / 150 words, ready to lift |
| [PRESS_RELEASE.md](PRESS_RELEASE.md) | Announcement draft — **not sendable as-is**, see its checklist |
| [BRAND_GUIDE.md](BRAND_GUIDE.md) | Name, logo usage, palette hex, typography, tone |

## Building the downloadable kit

The images are not committed — they already exist elsewhere in this repo and a
second copy would just go stale. One command assembles them:

```bash
python3 tools/build_presskit.py
```

That writes `build/presskit/` (git-ignored) and zips it:

```
logo/          wordmark on transparent / cream / dark, 2400px
icon/          app icon at 1024, 512, 256
screenshots/   five App Store panels, iPhone (1320x2868) and iPad (2064x2752)
art/           a SAMPLE of the piggy types and hammers, transparent line-ups
docs/          the four markdown files above
```

To refresh the website's copy at the same time:

```bash
python3 tools/build_presskit.py --site "../get-paid-site"
```

That writes `<site>/press/` — a deliberate subset (wordmarks, icon, the six
iPhone panels, the art line-ups, the zip, the fact sheet). The iPad panels stay
out of it: the whole kit is ~28 MB and the website repo is 9 MB, so the full
archive is a single zip download rather than a folder a static host serves file
by file. Commit and push the site separately.

## Where things come from

Nothing here is authored twice.

- Screenshots: `art/screenshots/appstore/` — see `art/screenshots/README.md` for
  how those are produced.
- Icon: `GetPaid/Assets.xcassets/AppIcon.appiconset/`.
- Piggy and hammer art: the shipping Android atlas,
  `android/app/src/main/assets/images/`.
- Palette and lettering: `tools/gp_palette.py`, which mirrors
  `GetPaid/Views/DesignSystem.swift`.
- **The wordmark is redrawn, not exported.** The masthead is the sign hanging on
  the main menu wall, and it is built in SwiftUI (`GPHangingSign` in
  `Views/MainMenuView.swift`, lettering from `Views/GPSignage.swift`) rather than
  stored as an image — so there is no file to copy. `lockup()` in
  `tools/video_overlays.py` reproduces it: berry PIGGY SMASH over a gold notched
  GET PAID! ribbon. Change the sign in the app and this has to move with it.

## Video

Trailers and clips are built by `tools/video.sh` and land in
`Marketing/Video_ASO/renders/`, next to the beat sheet that specifies them. That
directory is git-ignored (a 30-second preview is ~34 MB and there are a dozen of
them); `Marketing/Video_ASO/renders/manifest.json` records what was actually shipped. The press page links
the YouTube uploads and offers the 15-second ad as a direct download.
